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Manthan Services is a Market Research company. They specialize in medical and pharmaceutical survey and analysis. This company is based out of Silicon Valley of India- Bangalore.

Profile

Name- Manthan Services

Industry-Marketing Research/consulting

Headquarter- Bangalore: [India]

Problem:

Manthan was conducting online surveys through marketing campaigns. Contact list was really very big and practically it was impossible to track the responses. They were facing the problem in managing the potential respondents List, Managing the Projects, managing the data based on the user’s role, analyzing the data based on the response of the Customer in relation to the Survey. They also wanted to calculate the investment and ROI on the campaigns.

Solution:

Veon suggested SugarCRM to Manthan Services. Campaign management module was completely customized to achieve the maximum benefit out of it. Few new modules were also developed an integrated in addition of existing ones to ensure complete automation of the work.

Benefits:

• Real time reports were available for data analysis.
• 40% - 60% of the time and effort was saved with systematic management of contacts.
• Quality leads were identified based on the campaign statistics provided by SugarCRM.
• Higher lead generation due to portal integration with CRM system.
• Resource management became easy as the projects were managed in a systematic manner.
• Document management system base upon roles helped them restrict access to the documents.
• Tracking of campaign and surveys helped them implement reward system effectively.
• Calculating the ROI really become very easy for them.

The solution encompassed implementation of following modules - Lead Management | Contact Management | Campaign Management | Activity| Reporting and Analytics |