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Mend

MEND (Mind, Exercise, Nutrition…Do it!) Central is an enterprise dedicated to reducing global overweight and obesity levels. Mend also conducts seminar and health training programs. The business process involves an intense sales cycle.

Profile:

Name: MEND Central

Industry: HealthCare

HeadQuarter: London, UK

Case Study Head Quarter: London, UK Industry: Healthcare

MEND (Mind, Exercise, Nutrition…Do it!) Central is an enterprise dedicated to reducing global overweight and obesity levels. Mend also conducts seminar and health training programs.

Problem: Mend wanted a sales force automation system to manage the entire sales cycle for the organization. Mend was earlier on Salesforce.com and wanted to reduce IT cost. Mend had many manual touch points in the sales cycle due to which there was a long lead time in closure of deals.

Solution: Veon leveraged the application outsourcing methodology in the engagement for Mend Central. The project consisted of remote requirement gathering, solution design, unit testing and deployment phases. The solution implemented for sales force automation enabled Mend to have an automated leads assignment as per the business rule. The solution also took care of hierarchical sales team structure. The solution entailed Email integration and workflow management. Business process automation was achieved using schedule and event based schedulers triggers for which were defined as per the business flow.